Designing a website that attracts (and keeps) users engaged isn’t as simple as offering valuable content or features. If guests find that accessing those features is not an intuitive process, they may be less inclined to return in the future. That’s why it’s important to prioritize and define the website user experience.
What is user experience? The International Organization for Standardization defines the user experience as a “person’s perceptions and responses resulting from the use and/or anticipated use of a product, system or service.”
Sounds simple enough, right? You want visitors to have a positive reaction to your website. That said, you need to highlight significant user experience goals to yield this reaction. Knowing you want guests to enjoy your website is too basic. For the best results with your user experience web design, it helps to keep the following key tips in mind.
Research Website User Experience Best Practices
Before you write a single line of code, research user experience best practices for the type of website you’re creating. Look at successful competitor sites and take notes.
What features of their user design experience seem intuitive and pleasing? What aspects of their website design user experience do you think you improve upon? It’s a simple task, but doing your research from the start makes it easier to understand what your major website UX goals should be.
Understand What the User Wants to Define Their Experience
In the course of the UX design process steps, ask yourself why someone would visit your site in the first place. What would they hope to achieve once there?
For example, perhaps you work for a fashion brand that’s trying to create an ecommerce site which offers many of the benefits of a personal stylist with the convenience of shopping from home. Thus, your ideal guest would be someone who wants to get tailored wardrobe recommendations that encourage them to make a purchase.
Now, identify website user experience barriers that can prevent a user from easily achieving this goal. Go through each of the UX design process steps and determine how you can simplify it without confusing the client. You want your user experience architects to strike the right balance between a process that’s intuitive and one that guides the user through each step.
Optimize User Experience Design for Mobile
Did you know that more people are browsing the internet on mobile devices than on computers these days? This is very important to keep in mind when designing a website UX. In the past, you may have been able to pay less attention to the mobile experience. Now, you need to ensure the website design user experience is consistent across devices.
It’s worth noting that there are 500 different screen sizes across phones and tablets. Thus, you should remember certain basic principles while focusing on user experience web design. These include things like not overwhelming a user with too much text and making sure all fonts, images, and buttons are large enough to be clearly visible on a mobile device.
Measure the Success of Your Website UX
To know your website user experience goals are being met, set benchmarks for testing its effectiveness.
Returning to the ecommerce example, you may want users to complete the process of making a purchase in a certain amount of time. If the average customer is taking longer than expected to finish their purchase, you may want to consult with expert user experience designers to find ways of simplifying the process.
These user experience architects could uncover certain aspects of your site design that discourages users from returning. By going over your site with a second pair of eyes, you’re far more likely to quickly find and remedy any problem areas so you can get back on track in achieving your website user experience goals.
Collaboration is One of the Best Practices for User Experience
A strong user design experience won’t yield a successful website if the user interface is lacking. Additionally, a strong UX and UI aren’t worth much if the website fails to offer genuinely valuable content or features.
That’s why, throughout virtually all UX design process steps, it’s necessary to coordinate and collaborate with other departments. Although every team has their own responsibilities, everyone involved should be working towards the same goal by following established user experience best practices.
That’s why it helps to partner with user experience architects. Professional user experience designers can help you work more efficiently by applying specialized knowledge to a general objective. With expert assistance, you’ll design a website that users love.