Upon graduating from college, Ivan headed to NYC to work as a developer at Saatchi&Saatchi, where he became the first in-house digital strategist focusing on programmatic social media optimization, focusing on the Miller and Toyota Dealers accounts. He migrated south to Virginia, and ended up working as a developer and consultant for several smaller shops before opening, growing, and selling his own digital ad agency, Disruptive Digital Media. He spent some time managing products at Capital One, before heading back to NYC to work with ZX Ventures (an Anheuser Busch subsidiary) focusing on international tech product growth strategy in Latin America and Asia. His interest shifted to retail and he spent some time leading product teams at Macy’s, Inc. before landing at Blue Label Labs.
Ivan graduated from Rutgers University – New Brunswick with a B.S. in Computer Science and Cell Biology/Neuroscience.
He is currently reliving the glory days of his amateur boxing career by creating a documentary about the amateur boxing lifestyle.