The Benefit of Integrating 3rd Party Services into Mobile Apps

By Rae Steinbach on October 4, 2018

mobile app integration

Mobile app developers always strive to offer the greatest degree of convenience to a user. That doesn’t simply mean ensuring all features are easy to use and understand. It also means being sure the app offers the greatest value possible. An app that works reliably and boasts a strong user experience may not succeed if its features lack full integration with related software or applications.

That’s why third party mobile app integration is a trend worth paying attention to. Major brands have begun to recognize the value in giving users access to third party features in their own apps. Instead of forcing users to close the program down to use a different app, brands can ensure customers continue engaging with their product when they need to perform certain key tasks.

The following are some of the more common integrations you may find in apps. Consider how they can improve your own product or service.

Use Mobile Payment App Integration for Convenient Purchasing

Many apps give users the option to make purchases. That said, creating the mobile banking infrastructure to facilitate payments is not always easy.

Integrating a third party service like Paypal is often the smarter – and easier – strategy. Setting up this type of payment system as a mobile app integration requires much less time and money than developing your own transaction software. You can also be more confident the payment system will work reliably if the service has a proven track record.

Make Navigation Easy with Google Map Integration

Plenty of apps can benefit from strong mapping features. One example, Google Maps integration, can strengthen various types of mobile products.

Ridesharing apps can use quality maps to improve navigation and retail brands can help users find locations with Google Maps. Even gaming apps can use Google Map integration to offer users dynamic experiences in environments modeled after real world destinations.

Again, it would be much more difficult to create a robust mapping solution on your own. Working with a third party on Google map integration or other navigation tools is the better option for a brand and its customers.

Seamless eCommerce Through Shopify and Magento Mobile App Integrations

Platforms like Shopify and Magento make it easy for businesses to set up online stores. Thus, Magento and Shopify mobile app integrations represent another trend in third party integration worth focusing on.

Instead of requiring brands to create their own unique ecommerce solutions, they can simply integrate a service they’ve already relied on in the past. This also allows customers with existing Shopify or Magento accounts to make purchases more easily than they would if they had to create a unique account for the app. Both Shopify and Magento mobile app integrations are already commonplace and make the shopping experience more convenient.

Organize More Efficiently With Google Calendar Integrations

Third party mobile app integrations don’t merely serve to improve the experience that customers have using an app. Apps that support an organization’s behind-the-scenes operations also benefit from incorporating these features.

For example, perhaps teams within your company use a mobile program to schedule tasks and coordinate on projects. In this instance, having a reliable calendar feature within the app would certainly be helpful. Rather than develop an entirely new calendar, businesses can use Google Calendar integrations to implement effective scheduling features in a much more cost-effective manner.

Leverage Social Media App Integration

It’s important to design an app that’s easy to use. That said, you also need to make it easy for a customer to access your app in the first place. Requiring them to create an entirely new account means forcing them to go through the process of entering key information. This adds a barrier between users and your product because they may decide it’s not worth using the app if it will simply take too much time to create an account.

That’s why social media integration in apps is beneficial. Social media integration in apps can allow users to create profiles via their existing accounts on platforms like Facebook, Twitter, or Google. Instead of requiring new users to input their info, the app can pull information directly from their social media accounts.

This also helps brands reach more customers. With social media integration in apps, they can allow users to “like” or share features or products on social media directly from the app. People who follow those users on the relevant social media platform may see this in their feed. Thus, they’ll learn about the app and consider becoming a user, too.

Mobile apps should provide as many valuable features as possible. That said, developing all those features is a costly and time-consuming process. With third party mobile app integration, you can create a strong, feature-packed application in a fraction of the time and cost.