Why Your Design Team Should Be Using Prototyping Tools for App Design

By Rae Steinbach on October 18, 2018

prototyping tools

When hiring designers to create a mobile app, you want to be certain everyone understands what the final product should look like. You could waste a lot of time and money on a project if everyone isn’t on the same page from the beginning.

That’s why it’s important to hire developers who know how to make a prototype and actively use prototyping tools. These mobile app design tools essentially allow teams to create an interactive demo of the final app before building out the actual programming.

For instance, the designers here at Blue Label Labs frequently use InVision to create an app mockup when starting a project. With this prototyping tool, they can confirm the wireframe app matches a client’s vision. It also gives them the opportunity to use built-in collaboration features to make sure every member of the team understands the goal and has the opportunity to make crucial recommendations early in the process.

The benefits of starting a project with a wireframe app are numerous. The following are just a few of the more noteworthy reasons you should hire developers who approach projects with the best prototyping and mobile app design tools at their disposal.

App Prototyping Saves Money

Developing an app is an investment. To maximize your return on investment, it’s important to guard against surprises. You don’t want to spend money on a project, only to find out the finished product doesn’t match your goals.

Creating a mockup design at the beginning helps to prevent this. You can identify areas where the design team may have misinterpreted your instructions before they actually go about building the product. iOS and Android app prototyping will save you a lot of money in the long run by ensuring everyone involved is on the same wavelength.

Wireframe Apps Can Expand Your Vision

Maybe you have a great idea for an app. However, when the developers complete the project, you may realize it could have an even more impressive UX design with features or capabilities you had not initially considered. Additionally, the designers themselves may have suggestions for improving the finished product.

Incorporating these new ideas costs more time and money. Not incorporating them means your mobile app won’t live up to its full potential. By prototyping apps before they are actually created, everyone gets the chance to expand their vision for the project. Visualizing the final product with a mockup design makes it easier to build the ideal version of your app, while viewing new opportunities you may have missed if you skipped right to full development.

Gain Clarity on Your Timeline With Mockup Designs

The amount of time it takes to develop a mobile app varies depending on a number of factors. That said, the average length of a development project is about 18 weeks.

You can significantly reduce the amount of time it takes to develop your mobile app if everyone working on it has a prototype they can reference throughout the project. With iOS and Android app prototyping, design teams can better understand exactly what steps the work will involve. This allows them to work much more efficiently. An app mockup also makes it easier for everyone involved to determine the costs associated with the project, helping you envision a more accurate budget.

Prototyping Apps Gets You a Head start

Experts point out that mobile apps (even those from major brands like Nordstrom) can fail if they aren’t properly marketed. There are approximately two million apps available for Apple devices and nearly four million available for Android devices. The right marketing campaign will help you stand out in a very big crowd.

That said, it can be difficult to understand exactly how to market an app effectively until you have a finished product. Knowing how to showcase the user experience in a dynamic way is a struggle without a clear frame of reference.

This is yet another reason teams like ours at Blue Label Labs understand how to make a prototype using mobile app design tools. When you have a clear sense of what kind of user experience the finished app will offer, you’ll be better prepared to get a head start on your marketing strategy. This means with a mockup design, you’ll be able to start effectively targeting potential users as soon as the app is released.

Working with developers who know how to make a prototype (and can handle both iOS and Android app prototyping) is one of the smartest ways to ensure you get a product that realizes your vision. The fact that an app mockup will likely save you a lot of time and money in the long run doesn’t hurt, either.