APP MARKETING & PR OFFERING

In addition to the design and development of your app, we also can also provide an optional App Marketing & PR Offering designed to help you launch your app, gain initial market exposure and continue to grow your user base.

Our Marketing & PR Offering is led by Head of Marketing who commences each engagement with a strategy and planning phase. During this planning phase, our Head of Marketing will work with you to understand your goals and determine the right set of Marketing & PR activities to meet those goals. The below lists of services and prices are meant to provide you an order-of-magnitude sense of the pricing. Our Marketing Managers will work with you to create a custom package of services and associated pricing that may vary from those listed to better fit your needs. Typically, there is an overall Marketing Management fee of between $1,000 and $5,000 per month depending on the number of services we are helping to provide.

  1. Pre-Launch
  2. Post-Launch
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Pre-Launch

App Store Optimization
  • In other words, app store SEO the optimizes app description, keywords, app name, icon screenshots to increase app’s exposure and improve app “findability”.
  • Services Provided:
    • App name and keyword research and recommendations
    • iTunes App Store and/or Google Play Store competitive analysis
    • (Re-)write app description
    • Focus group review of app icon and screenshots
    • Ongoing keyword optimization
  • Cost: $2,500 per month for iOS, $2,500 per month for Android
App Preview Videos
  • Work with video production team to manage the creation of your app’s App Store Preview video.
  • Services Provided:
    • Provide video requirements and app highlights/summary to production team
    • Review and propose edits to scripts and draft videos
    • Distribute video in app store(s)
  • Cost: $1,500 to $3,000 (app preview video built according to app store specifications; cost varies based on length and complexity)
App Explainer Video
  • Work with video production team to manage the creation of your app’s marketing/explainer video.
  • Services Provided:
    • Provide video requirements and app highlights/summary to production team
    • Review and propose edits to scripts and draft videos
    • Distribute video in app store(s) and on app homepage
  • Cost: $1,500 to $3,000 (animated explainer video) | $3,000+ (live action explainer video); costs vary based on length and complexity
App Home Page & Email Templates
  • The creation of a website that varies in complexity based on your needs. Please see the below set of options:
    • Web Apps (i.e., a web version of the full-fledged mobile app we may be helping you with)
      • No part of this standard offering.
      • We can provide you a time and materials quote for this effort separately.
    • Fully-Custom Marketing Site (WordPress-based)
      • Example #1: YesU – http://yesuapp.com
      • Example #2: Moral Fiber – http://moralfiber.world/
      • Pros: Highly customizable, high-quality, on-brand design, scalable for future growth
      • Cons: Updates and maintenance are not DIY and will require on-going Blue Label Labs support
      • Cost: Time & materials added to the existing project budget and managed by the project PM, but generally these sites fall within a $7,000 to $10,000 range
    • Complex Templated Marketing Site (WordPress-based)
      • Example #1: LastSeat – http://lastseatapp.com
      • Example #2: GamerCal – http://www.gamercal.com/
      • The general format depicted here must be maintained to fall within this price point.
      • Pros: High-quality, on-brand design, scalable for future growth
      • Cons: Updates and maintenance are less DIY and may require Blue Label Labs support
      • Cost: $4,000 without copywriting and $5,000 with copywriting by Blue Label Labs
    • Simple Templated Marketing Site (Wix-based)
      • Example #1: HowUDish – https://www.howudish.com/
      • Example #2: ShuPlug – http://shuplug.com/
      • Pros: Updates and maintenance are highly DIY
      • Cons: No customization, limited on-brand design, low scalability for future growth
      • Cost: $2,000 without copywriting and $2,500 with copywriting by Blue Label Labs
    • Email Templates (e.g., Mailchimp or a simple platform)
      • For use in sending newsletters, product updates or other information to interested parties.
      • Cost: $1,000 for set-up + your first email template + $500 each additional email template
  • Typical website features included within #2-#4 above:
    • Description of the app
    • App screenshots
    • App Explainer Video (not including cost of video creation/production—see the section of this document above for pricing)
    • iTunes App Store and/or Google Play download links and badges
    • Social media links (e.g., Facebook, Twitter and Instagram) for Like Us/Follow Us
    • Links to EULA, Terms of Use, Privacy Policy (does not include the cost of drafting these legal agreements)
    • Newsletter/pre-launch sign-up or information gathering
    • Contact Us
Launch PR
  • Formulate your pitch and coordinate outreach to relevant blogs and online press outlets.
  • Services Provided:
    • Basic Package
      • Weekly strategy call/update email
      • Press friendly email pitch creation
      • Press coverage goal (minimum of 3 blogs/news outlets with 100K+ monthly visitors)
    • Premium Package
      • Weekly strategy call/update email
      • Press friendly email pitch creation
      • Product Hunt submission and promotion
      • Help with getting featured by Apple
      • Press kit creation (review guide, screenshots, images, etc.)
      • Press coverage goal (minimum of 5 blogs/news outlets with 500K+ monthly visitors)
      • Influencer marketing to over 10M followers (i.e., get your app written about by market influencers via social media and other channels)
    • Platinum Package
      • Weekly strategy call/update email
      • Press friendly email pitch creation
      • Product Hunt submission and promotion
      • Help with getting featured by Apple
      • Press kit creation (review guide, screenshots, images, etc.)
      • Press coverage goal (minimum of 7 blogs/new outlets with 1M+ monthly visitors)
      • Influencer marketing to over 20M followers (i.e., get your app written about by market influencers via social media and other channels)
  • Costs: $3,000, $7,000 and $10,000, respectively; all per one-month of PR support
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Post-Launch

On-Going PR
  • Continued outreach to relevant blogs and online press outlets.
  • Services Provided:
    • Weekly strategy call/update email
    • Press friendly email pitch iteration
    • Press coverage goal (minimum of 3 blogs/news outlets with 100K+ monthly visitors)
  • Cost: $3,000 per month
Paid User Acquisition
  • Strategy and execution of any/all paid user acquisition campaigns. This work is all about establishing KPIs, meticulous tracking and measurement using analytics tools, and small advertising “tests” via a number of different ad networks. Measurement and optimization are paramount here.
  • Services Provided:
    • Development of goals/key performance indicators (KPIs)
    • Recommendation of KPI-choice driven analytics solutions
      • Analytics platforms depending on KPIs: AppBoy, LeanPlum, Appsflyer and/or BranchMetrics
    • Create ad network testing strategy and execution roadmap
      • Ad networks used depending on KPIs: Facebook, Twitter, Google and/or AdColony for early stage apps, Supersonic and Liftoff for more established apps
    • Development of ad copy and graphics
    • Execution of ad placement, monitoring and optimization
  • Costs: $2,000 to $3,000 one-time planning fees + $5,000 minimum monthly ad spend (paid directly to ad network/outlet) + 10% to 20% (of ad spend) management fee + $120 per hour for the creation of creative/graphics/videos
Engagement
  • Drive user engagement and retention for an existing user base using personalized, direct messages to individual users
  • Services Provided:
    • Copy, graphics and management of in-app notifications, text & email messaging highlighting:
      • New features
      • Features unused by a specific user
      • New friends/users joining
      • Promotions
    • Leverages 3rd party platforms like MixPanel, Swrve and Kahuna
  • Cost: $5,000 for initial integration + $10,000 to $20,000 per year (price dependent on number of users; suggested for apps with >10,000 users or high user growth rates)

Email contact@bluelabellabs.com to get started with any of the above services