App Marketing & PR Offering

In addition to the design and development of your app, we also can also provide an optional App Marketing & PR Offering designed to help you launch your app, gain initial market exposure and continue to grow your user base.

Our Marketing & PR Offering is led by Head of Marketing who commences each engagement with a strategy and planning phase. During this planning phase, our Head of Marketing will work with you to understand your goals and determine the right set of Marketing & PR activities to meet those goals. The below lists of services and prices are meant to provide you an order-of-magnitude sense of the pricing. Our Head of Marketing will work with you to create a custom package of services and associated pricing that may vary from those listed to better fit your needs.

Frequently Ask Questions

Pre-Launch

App Store Optimization

      • In other words, app store SEO the optimizes app description, keywords,app name, icon screenshots to increase app’s exposure and improve app “findability”.
      • Services Provided:
        • App name and keywords research and recommendations
        • iTunes App Store and/or Google Play Store competitive analysis
        • (Re-)write app description
        • Focus group review of app icon and screenshots
        • Ongoing keyword optimization
      • Cost: $2,500 to $3,500

App Preview Videos

      • Work with video production team to manage the creation of your app’s App Store Preview video.
      • Services Provided:
        • Provide video requirements and app highlights/summary to production team
        • Review and propose edits to scripts and draft videos
        • Distribute video in app store(s)
      • Cost: $1,500 to $3,000 (app preview video built according to app store specifications)

App Explainer Video

      • Work with video production team to manage the creation of your app’s marketing/explainer video.
      • Services Provided:
        • Provide video requirements and app highlights/summary to production team
        • Review and propose edits to scripts and draft videos
        • Distribute video in app store(s) and on app homepage
      • Cost: $1,500 to $3,000 (animated explainer video) | $3,000+ (live action explainer video)

App Homepage

      • The creation of a simple, 1-page customer facing homepage
      • Includes Any of the Following:
        • Short description of the app
        • App screenshots
        • App Explainer Video (pricing above)
        • App Store download link and badge
        • Facebook and Twitter links (Like Us/Follow Us)
        • Contact information/email
      • Cost: $1,500 to $3,000 (depending on complexity)

Launch PR

      • Formulate your pitch and coordinate outreach to relevant blogs and online press outlets.
      • Services Provided:
        • Basic Package
          • Weekly strategy call/update email
          • Press friendly email pitch creation
          • Press coverage goal (minimum of 3 blogs/news outlets with 100K+ monthly visitors)
        • Premium Package
          • Weekly strategy call/update email
          • Press friendly email pitch creation
          • Product Hunt submission and promotion
          • Help with getting featured by Apple
          • Press kit creation (review guide, screenshots, images, etc.)
          • Press coverage goal (minimum of 5 blogs/news outlets with 500K+ monthly visitors)
          • Influencer marketing to over 10M followers (i.e., get your app written about by market influencers via social media and other channels)
        • Platinum Package
          • Weekly strategy call/update email
          • Press friendly email pitch creation
          • Product Hunt submission and promotion
          • Help with getting featured by Apple
          • Press kit creation (review guide, screenshots, images, etc.)
          • Press coverage goal (minimum of 7 blogs/new outlets with 1M+ monthly visitors)
          • Influencer marketing to over 20M followers (i.e., get your app written about by market influencers via social media and other channels)
      • Cost: $3,000 to $10,000, all for one-month of PR support
Frequently Ask Questions

Post-Launch

On-Going PR

      • Continued outreach to relevant blogs and online press outlets
      • Services Provided:
        • Weekly strategy call/update email
        • Press friendly email pitch iteration
        • Press coverage goal (minimum of 3 blogs/news outlets with 100K+ monthly visitors)
      • Cost: $3,000 per month

Paid User Acquisition

      • Strategy and execution of any/all paid user acquisition campaigns. This work is all about establishing KPIs, meticulous tracking and measurement using analytics tools, and small advertising “tests” via a number of different ad networks. Measurement and optimization are paramount here.
      • Services Provided:
        • Development of goals/key performance indicators (KPIs)
        • Recommendation of KPI-choice driven analytics solutions
          • Analytics platforms depending on KPIs: AppBoy, LeanPlum, Appsflyer and/or BranchMetrics
        • Create ad network testing strategy and execution roadmap
          • Ad networks used depending on KPIs: Facebook, Twitter, Google and/or AdColony for early stage apps, Supersonic and Liftoff for more established apps
        • Development of ad copy and graphics
        • Execution of ad placement, monitoring and optimization
      • Cost: $2,000 to $3,000 one-time planning fees + $5,000 minimum monthly ad spend (paid directly to ad network/outlet) + 10% to 20% (of ad spend) management fee + $120 per hour for the creation of creative/graphics/videos

Engagement

      • Drive user engagement and retention for an existing user base using personalized, direct messages to individual users
      • Services Provided:
        • Copy, graphics and management of in-app notifications, text & email messaging highlighting:
          • New features
          • Features unused by a specific user
          • New friends/users joining
          • Promotions
        • Leverages 3rd party platforms like MixPanel, Swrve and Kahuna
      • Cost: $5,000 for initial integration + $10,000 to $20,000 per year (price dependent on number of users; suggested for apps with >10,000 users or high user growth rates)
Email zack@bluelabellabs.com to get started with any of the above services