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Cross Platform App Development Done the Easy Way

So you want to build an iPhone app. And build a version for Android. And Windows. And Blackberry. Okay, Stop. Collaborate and listen. While it’s great to be able to…

May 1, 2013
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Silicon Alley Beat: New York Tech & Startup Events (April 29 – May 3)

Another week, another smorgasbord of tech and startup events to keep you happily networking away. Last week we had NY Tech Day here in NYC, which was a day-long exposition of…

April 29, 2013
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BaaS: The One Cloud Acronym Every Mobile App Developer Should Know

You might know of SaaS (Software-as-a-Service), PaaS (Platform-as-a-Service) and IaaS (Infrastructure-as-a-Service) , but have you heard of BaaS (Backend-as-a-Service)?  No, BaaS is not some cloud based escort service, instead it…

April 25, 2013
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App Analytics: App Annie Steps Up With Bigger, Better Insights

  There are some really cool new toys over at App Annie, the leader in app market intelligence and analytics. As if App Annie wasn’t already incredibly useful analyzing app…

April 23, 2013
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Silicon Alley Beat: New York Tech & Startup Events (April 22 – April 26)

Friends, another week is upon us, and with it, another slate of tech and mobile events happening in NYC. I’ll see you guys at the Tech in Motion Demos &…

April 22, 2013
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Easily Implementable In-App Marketing and Engagement Strategies

Now that we’ve nailed down some of the fundamentals of marketing research in my last post, it’s time to start shifting to the tactical side of promoting your app. While…

April 19, 2013
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Google Play Gets an Upgrade – And What it Means for Android Appsters

Last week, Google Play got a brand spankin’ new design. Here’s what they did — and what it means for Android app developers. Better Design Google Play has a spiffy…

April 19, 2013
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In the Apple App Store, Big Brother is Always Watching

With the recent take down of the AppGratis app, I can’t help to point out the delicious irony in Apple’s tranformation from the underdog usurper to the Big Brother figure…

April 18, 2013
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Silicon Alley Beat: New York Tech & Startup Events (April 15 – April 19)

I told you Spring would show up last week, and man it did!  It was great meeting a lot of you at the #TechDrinkUp event on Thursday. This week there…

April 15, 2013
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Launching an App – A Tutorial: Part 3 – What to Do After Your App Hits the App Stores

  Launching an app is an art form. Now you know the secret to an uber successful app launch and how to get featured on major tech blogs. But the…

April 11, 2013
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Launching an App – A Tutorial: Part 2 – How to Get Featured on Major Tech Blogs

  Here’s a little secret: no one cares that you’re building an app. It’s harsh, but it’s not you; it’s me. And everyone else. We just don’t know we love…

April 9, 2013
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Silicon Alley Beat: New York Tech & Startup Events (April 8 – April 12)

Second week of April and I have faith that spring will be with us by the end of this week! Hang on techies in NYC, the warmth is coming. This…

April 8, 2013
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Launching an App – A Tutorial: Part 1 – The Secret to a Successful App Launch

Launching an app is a lot like a preparing for a movie opening. Well before a movie comes out, you get teasers, followed by full trailers, junkets, and actors and…

April 5, 2013
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How to Get Featured in the Apple App Store

There's no secret sauce to getting your app featured on the Apple App Store, quite often it's just luck. Here are some things you can do to get lucky.

April 3, 2013
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Finding the Sweet Spot with BlackBerry 10 Apps

BlackBerry once ruled the smartphone wars. No longer. They are currently the fourth largest smartphone ecosystem – trailing Android with 48% of the global install base and iPhone with 19%.…

April 2, 2013
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Silicon Alley Beat: New York Tech & Startup Events (April 1 – April 5)

Happy Easter!  As you might suspect,  here is my personally curated list of tech and startup events happening in NYC this week. I’ll see you girls at the Women 2.0…

April 1, 2013
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App Management 101: Manage Your Apps the Easy Way

Managing your app after it's launched can be a nightmare, especially for a non-developer. Luckily, we've found a few tools to help you manage the burden.

March 28, 2013
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Silicon Alley Beat: New York Tech & Startup Events (March 25 – March 29)

Spring has arrived, and with it an ever increasing slate of tech and startup events happening in NYC.  Remember, Internet Week NYC is only  2 months away, so grab your…

March 25, 2013
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Silicon Alley Beat: New York Tech & Startup Events (March 18 – March 22)

Shake off that SXSW hang over, yes Matilda, it’s over until next year. Well it’s not all bad, this week has a pretty good lineup of events for you to…

March 18, 2013
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Why Crowdsource Your App Idea?

You’re sitting at work half listening to your boss asking you where that TPS report is when you start to lose focus and begin to daydream. Suddenly, you have a…

March 15, 2013

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