[Feature guest post in VentureBeat by Blue Label Labs co-founder, Bobby Gill]
Every company wants to find ways to be more relevant in their customers’ lives, whether that means making their online shopping experience more personalized or providing exceptional service. When Domino’s Pizza introduced Amazon Echo ordering capabilities, it addressed a tangible consumer benefit: the ability to order their favorite pie without lifting a finger.
Domino’s is just one example of how companies are using artificial intelligence (AI) to drive consumer engagement and awareness by offering a discrete utility to customers. While AI might feel like a fringe — and perhaps somewhat futuristic — marketing tactic, home devices like Amazon Echo (now in 8 million homes) and Google Home are bringing these types of experiences to the mainstream.
With more consumers springing for home assistant products, forward-thinking companies are identifying new and novel ways to fit into their consumers’ lives. The benefit for brands is that these types of experiences are centered on streamlining or …. [View entire article on VentureBeat]
Cover Photo by Thomas Kolnowski on Unsplash
Get the latest from the Blue Label Labs’ blog in your inbox
More in Development
How Apple Killing IDFA Will Impact Developers
Every year, Apple releases changes that, for better or worse, change what…
7 Tips for Preventing Developer Hijacking
If you’ve ever experienced theft, you know that it leaves you feeling…
6 Tips to Reassess Your Digital Transformation Roadmap
After last year, businesses across all industries rushed to implement solutions from…