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Coast to Coast
AM by iHeartMedia

The popular paranormal radio show gets a digital overhaul with a new mobile app that provides access to years of paranormal content and live broadcasts. As an iHeartMedia property and one of the most listened to radio shows in the U.S., the Coast to Coast AM app provides thrilling tales about the “weird and bizarre” that listeners can access with just a few taps.

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Say hello to Coast to Coast AM

Coast to Coast AM is a staple radio talk show for the community that loves to keep up-to-date on the supernatural, other worldly, and unexplained stories from around the world. Since 1978, listeners across zNorth America have been captivated by engaging content—as a digital product available on both Android and iOS, host George Noory can reach audiences at their convenience better than ever.

Client

iHeartMedia

Service

Product Strategy

Product Design

User Testing

App Development

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A User Experience that Keeps it Real (Spooky)

Live radio is great for the right schedule but not everyone who likes late-night content has the availability to listen in real-time. The iHeartMedia vision was to make content—both on air and past programs—simple to access whenever the desire strikes. Our design gives users a paranormal feel to match the paranormal content with the use of a typewriter mimicking font and a dark color palette.

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Blue Label Labs team designed an exceptional app that increased usage eightfold. In the first week of its launch, the app ranked No. 2 for news apps in iTunes.
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Ashlin Ocampo

Product Manager, iHeart Media

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The Solution

The UX we created through our user feedback-driven testing allowed us to come up with a simple but effective design. We used the React Native framework to deliver mobile apps to both the Apple App Store and Google Play Store. The back-end architecture was built upon the iHeartMedia-built infrastructure. We coordinated closely with the iHeartMedia team to ensure the unified CMS could power both the app and web experiences for Coast to Coast AM.

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Some User Love!

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R. Daniels

“Wonderful! I’ve got the paid version and it’s absolutely flawless! Everything from the scientific articles,the live streaming to the Art Bell archives is fantastic! It’s filled a void in my life when I’m feeling alone or a bit down. It takes me to a simpler place devoid of video …”

8X

Increase in Revenue to Nearly $5M Annually

4.6

Average Rating out of (15K+ Reviews)

William Graham II

“Love the app! Listen to Archived Art Bell or C2C of Today with Hosts, George Noory. All kinds of amazing articles and up to the minute news. Just an amazing app!”

prodrig6

“I just had to come in here and applaud the changes made to the app. I’ve had this app for the past year or so and it was such a pain to navigate through it. I absolutely love the new layout. I love how you can look up shows based on topics, how it gives you a description of the shows and then even has a picture of the guest. You can click on the picture and get more information about them.”

4.6

Average Rating out of (15K+ Reviews)

Erin

“I have been listening to Coast to Coast since the mid 80’s. I haven’t stopped listening. Every night I put on C2C. Every weekend we BBQ have a fire in the fire pit and listen to Coast to Coast am into the wee hours of the morning. That’s what we call a fantastic weekend!”

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01

Explore Topics

We ensure that Coast to Coast AM users can easily find content through meta tags and categories--like “Creatures, Myths & Legends” and “Supernatural & Paranormal”.

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02

Select Guests

The guests who appear on programs are tethered to broadcasts, allowing users to learn more about them without having to navigate outside of the app.

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03

Favorites

Content, whether audio or articles, that are found while exploring can be bookmarked by Coast Insider subscribers to save for reference or to enjoy at a later time.

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Audio-Based Storytelling

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Straight from the media

“Howard Stern clearly has the best show on the radio, especially now that Artie Lang is a full time member of the show. After that, it’s a close competition between Phil Hendrie and Coast to Coast AM. I mean, which one is funnier; Phil’s Art Bell parody, in which he interviews a man on a quest to find Jack Frost, or Art ending a recent episode by announcing–quite seriously–that the next episode would be dedicated to the Mothman?”

“.... it’s the most-listened-to overnight radio program in North America.”

“Coast to Coast AM, has perfected a charged and conspiratorial worldview that now pervades American media. It’s quite possibly the oddest show ever to cross our airwaves. And it may change the radio business forever.”

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