Magic Money

Magic Money
Case Study

Magic Money

The Client

Logo Magic Money

Magic Money

Services

UX Design, UI Design, Branding, iOS App Development, Android App Development, Clover POS App Development, and Web-Based Admin Portal Development

Evolving a Marketplace

Magic Money is a network of customized apps that work in tandem with RFID technology-enabled wristbands and the Clover Point-of-Sale (POS) system that eliminates time-consuming ticketing through the implementation of virtual currency and for the first time gives carnival operators real time business insights into the performance of their rides, games and concessions.

RFID

The Magic Money System is centered around RFID technology-enabled bracelets to load a virtual currency, ride safety inspections and auditing compliance.

Clover POS

We partnered with Clover POS to enable the purchase and “loading” of balances onto the RFID bracelets.

The Problem

The Problem

Admission to carnivals was done through paper ticketing, usually purchased with cash from a cash register and manually redeemed by ride agents as guests boarded a ride.

Furthermore, payment for concessions and games relied solely on cash transactions with little centralized accounting leading to not only a poor customer experience, but a business problem for carnival operators who were left exposed to potential fraud through theft and under reporting of revenue.

Problems arising from old systems:

  • — Theft & Fraud
  • — Bad Guest Experience
  • — Inadequate Auditing

An end-to-end single source solution

The ability to load a virtual currency on a RFID technology-enabled bracelet that can be used to purchase food and concessions at the fair. In addition, Magic Money leverages the same RFID technology to revolutionize the safety inspection process at carnivals as electronic auditing and inspection via RFID wristbands provides a greater degree of transparency, eliminates errors, and increases compliance for all ride operators at the carnival.

Finally all of the systems converge in a powerful web-based dashboard that gives carnival operators real time visualization and insight into all revenue generating aspects of their fairs.

Colors

Typography

Typography

A seamless guest experience

Designing a simple and flat UI/UX for guests and ride agents.

Auto Reload Balance

Auto Reload Balance

Wristband Functions

Wristband Functions

Tickets

Tickets

We tried to deliver a demographic orientated design language fit of all age groups.

Danny Deserto

Creative Director
@ Blue Label Labs

 

Creating a specialized payment flow for clients and users

Clover Point-of-Sale App

Integrating a robust point-of-sale marketplace

After researching many tablet based POS systems, the Blue Label Labs team helped the Magic Money team to choose the Clover POS system to serve as the cash register component of the Magic Money virtual currency solution.

Clover Point-of-Sale App

1

Choosing The Right Partner

One of the primary challenges that the Blue Label Labs and Magic Money teams faced was choosing the right Point-of-Sale (POS) solution that could enable the purchase and “loading” of virtual currency balances onto the MagicMoney RFID technology-enabled bracelets.

2

Marketplace Integration

Leveraging Clover’s robust Android-based app marketplace environment, the Blue Label Labs team built a POS app for the Clover device that integrated directly into the main Register app of the Clover device to create a seamless experience for carnival cashiers to sell and load Magic Money wristbands with virtual currency.

3

RFID Reader Integration

In delivering the Clover POS experience for Magic Money, the Blue Label Labs team had to overcome the technically difficult challenge of integrating a third party RFID technology-based reader into the Clover’s sandboxed Android execution environment.

Features

Magic Money Project Highlights

Our comprehensive RFID technology-backed system facilitates the guest experience from event parking and entrance to purchasing food, playing games and choosing rides.

Software That Scales

Software That Scales

Leveraging cloud technology provided by Amazon Web Services, the Blue Label team created a virtual currency app that could scale up to handle thousands of concurrent users on the Guest mobile apps and Clover POS app and scan volumes that reach into the millions on a daily basis.

A Real-Time Ecosystem

A Real-Time Ecosystem

The Magic Money web portal was a central point of management and reporting that used real-time event data to provide carnival operators a never before seen look into the health of their operation.

A New Safety Standard

A New Safety Standard

Magic Money leverages the same RFID technology to revolutionize the safety inspection process at carnivals as electronic auditing and inspection via RFID wristbands, providing a greater degree of transparency and reliability.

Results

The Results

After only 6 months, Magic Money demonstrated its revolutionary potential as virtual currency that handled all ticketing, gaming, and concessions the Miami Fair earning accolades from guests and carnival operators alike.

With over 150 rides and four million visitors successfully scanned, the success of Magic Money at the Miami Fair demonstrated that the Magic Money team was poised for incredible business growth with this RFID technology-backed product.

4m +

Scanned Visitors

15-30%

Revenue Increase

150

Rides and Events

50k +

App Store Downloads

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