Although Pokemon Go! may have introduced augmented reality technology to the masses, it has potential applications that extend far beyond the world of gaming. An augmented reality app lets you superimpose virtual elements on top of the real world displayed on the screen of a smartphone, tablet, or headset.
Major brands like Sephora and Ikea are already using augmented reality programming to, for example, enhance the online shopping experience for customers. By working with an augmented reality app development team, you could also leverage this technology in similar ways. Here’s why you should get started now.
Why Augmented Reality Development is the Future of Digital Experiences
Augmented reality programming has the potential to impact a wide range of industries. Its role in gaming and ecommerce is just the tip of the iceberg.
For example, many experts predict that augmented reality development will soon play a much more substantial role in marketing campaigns. That’s because AR facilitates experiential marketing.
As the name implies, this form of marketing serves to offer branded experiences to customers. Oreo recently used the technology in this capacity with a virtual scavenger hunt.
The popular cookie brand released a social game augmented reality app that asks users questions, like “What puts hands on your wrist?” If a user figures out the correct answer is “a wristwatch,” they’ll point their device’s camera at the item, and the app will award them points accordingly.
This type of marketing also boosts the amount of time a customer remains engaged with a brand. When advertising takes the form of an augmented reality app or game, customers are more likely to spend a relatively large amount of time interacting with branded content.
Augmented reality technology also makes it easier to direct customers to your brick-and-mortar locations. For example, some banks now offer apps that provide AR directions to the nearest ATM or branch. Any brand that wants to attract nearby customers can take a similar approach by partnering with augmented reality companies.
Essentially, this technology lets organizations across virtually all industries engage with customers in a more dynamic way. Let’s not forget: It can also help boost revenue.
The Dutch Lady – a successful dairy brand from Vietnam – created an augmented reality app that transported user sinto an AR world after they scanned a product’s barcode with their device. As a result, the app achieved over 40,000 downloads and the company experienced a 19% rise in sales.
Why You Should Hire an Augmented Reality Developer
Hiring a qualified augmented reality developer is key to leveraging this technology to its full potential. The top augmented reality companies are constantly learning about the overall development of this technology. They’re familiar with the latest augmented reality programming languages, they can anticipate what type of hardware an augmented reality app would be ideal for, and they understand the full capabilities of the product you’ve envisioned.
Creating a product now that leverages augmented reality technology gives you the opportunity to connect with your customers in unique, interesting ways. The right augmented reality app development team can assist you in optimizing your product for higher engagement and revenue.