The BlueLabel Design Sprint is your organization’s pathway to lightning-fast learning. Get validation of your product concept in just 5 days.
Product designer, Jake Knapp, known for his 150+ works with Google and Google Ventures developed the Design Sprint process.
Today, the process has proven to be the catalyst to launch or redefine product unicorns such as Facebook, Slack, Airbnb, and countless others.
We’ve fine-tuned the Design Sprint process to fit our client needs by crafting a 7 session engagement over 5 days, all conducted over Zoom. Your Design Sprint team acts as a mini-startup incubator – where your organization works alongside ours – to achieve hyper-focused work and clear outcomes at a rapid pace.
A bird’s eye view of the Design Sprint.
We deep dive into the problem space to understand the existing needs that can be filled by the product.
The team contributes inspiration and sketches of their solutions.
The best ideas are brought to the forefront, and the team reaches a consensus on the best solution to test.
BlueLabel creates a prototype and tests the winning solution with your target users.
The team synthesizes the user feedback for validation of the product concept. The next steps are informed by the test results.
Is a Design Sprint Right for your organization?
Any organization – from start-up to enterprise – will benefit from running a Design Sprint around a new product concept or feature set. This framework has built-in guardrails against investing in a product that does not solve a genuine user need or real-world problem.
Often, organizations spend hundreds of thousands of dollars building out an idea that was not properly stress-tested. Many organizations fail in their digital transformation or new product launches due to blind spots that prevent a market fit.
If you are willing to take 5 days to focus on generating the best product solution through guided co-creation, this process will help you kick off your project with a world-class footing.
The Design Sprint will help your team flesh out a product idea and gain critical user insights at the earliest stage. If your organization wants the reassurance that comes from early product validation, this is a valuable step in your product development process.