It’s no secret that technology has changed the retail sector in big ways over the past few years. As you may expect, that trend shows no sign of slowing. This is in large part due to the fact that ecommerce solutions are constantly improving, especially thanks to the rise of ecommerce mobile apps.
Companies need to research emerging technologies in ecommerce solution development to better understand what customers will expect in the future. By understanding where technology is going, and by working with professional ecommerce app builders, your business can take full advantage of developing trends.
The following are some of the more crucial ecommerce application trends worth paying attention to.
The Rise of Artificial Intelligence in Ecommerce is Enhancing Mobile Apps
AI is valuable to retail brands because it can analyze data much more efficiently than a human. This strength has many potential applications in ecommerce.
For example, when AI technology is integrated into an ecommerce mobile app, it can analyze a customer’s past behavior to deliver the kind of personalized shopping experience they wouldn’t otherwise get. This is important, as most customers prefer personalized marketing content.
With AI, an ecommerce application could offer users a curated list of products that are as relevant as possible to their interests and needs. It can also determine the best time to alert a customer to a promotion or new product announcement.
With a chatbot as an ecommerce solution, it can even guide customers through the checkout process. Doing so helps them find and purchase the products they need more easily than ever before.
More Ecommerce App Builders are Using Augmented Reality
Augmented reality, or AR, allows apps to superimpose virtual images over the real world. It’s the same technology Pokemon Go! is based on.
In the ecommerce industry, it could be a game-changer. Some major brands have already employed it for their ecommerce solution development in order to help customers get a better sense of what a product would look like in real life when shopping online.
Ikea, for instance, offers customers an AR ecommerce mobile app that allows users to insert a virtual piece of furniture into their surroundings. This makes it easier to determine how the furniture would actually look in a home. Sephora’s ecommerce AR application, meanwhile, lets users try on virtual makeup by superimposing it over a selfie.
As wearable headset technology improves, it’s highly likely that AR ecommerce solutions will be much more commonplace.
Ecommerce is Shifting Its Focus Towards Mobile Solution Development
In 2017, more United States customers did their online holiday shopping via mobile devices than desktop computers. That’s the first time mobile has overtaken desktop in this area, but if history is any indication, it won’t be the last.
Understanding that customers are shifting to making purchases via ecommerce mobile apps, businesses should partner with ecommerce solution development specialists to ensure their applications are optimized for mobile.
Voice Search is Becoming the New Ecommerce Solution
Predicting that voice search would rise in popularity, Amazon invested substantial resources in digital assistants. The bet paid off. In 2017, Amazon accounted for 55% of Black Friday ecommerce purchases.
It’s easy to understand the value of Alexa skill marketing and voice search as an ecommerce solution. Making a purchase is easy when all a customer has to do is speak to an app. Now that the technology is beginning to match customer expectations, more people will expect ecommerce applications to utilize it.
Image Search is Also on the Rise
Image search technology is also improving. As the name implies, this ecommerce solution allows customers to search for products via images, which can be helpful when they aren’t sure exactly how to describe what they’re looking for in words. Companies can use it to make searching for their products online more convenient.
That said, to take advantage of these trends, businesses must work with ecommerce app builders who know how to leverage the technology to its full benefit.
Understanding the direction that ecommerce solution development is moving in is just one step. Coordinating with experts to apply that understanding will allow brands to serve their customers better than they ever have before.