Experience you
can trust.

Prior to founding Blue Label Labs in 2009, Bobby was a Program Manager at Microsoft within the Servers & Tools division. Together with co-founder Jordan Gurrieri, Bobby co-authored “Appsters: A beginner’s guide to app entrepreneurship”.

At Blue Label Labs, Bobby’s role as CTO entails providing strategic and technical oversight for all apps we produce.

Bobby graduated from the University of Waterloo with a Bachelor of Mathematics and Computer Science and completed his MBA at Columbia Business School.

He loves crepes.

Prior to co-founding Blue Label Labs in 2009, Jordan worked in a variety of business process, systems engineer and product management roles within Microsoft. He worked on products like the Hotmail (Outlook), Messenger (Skype) and SkyDrive (OneDrive) mobile and cloud apps.

As COO of Blue Label Labs, Jordan leads all of the strategy, design, product management and operational processes required to deliver highly polished apps on-time and within budget.

Jordan graduated from the University of Toronto with a Bachelor of Applied Science in Computer & Electrical Engineering.

He loves spending time with his wonderful wife, adorable son and beautiful daughter. He introduced Bobby to crepes.

After graduating from college, Zack worked at both Fidelity Investments and LPL Financial in “intra-preneurial”, new business development roles at the C-Suite Level. In NYC, Zack was a part of two ad tech start-ups (Thinaire and Kneon) both in Business Development, Operations and Fundraising roles. Just prior to joining Blue Label Labs, Zack led Business Development for software development shop Pith Studio and was CEO of a SaaS platform for co-working space owner/operators called OffOps.

At Blue Label Labs, Zack is charged with finding those who need apps built and helping to scope the effort.

Zack graduated from Brown University with double concentrations in Business Economics and International Relations.

Having grown up in the wilds of the Maine woods, Zack is far better at climbing trees than pulling lobster traps.

Originally from India, Parvathy moved to the U.S. to pursue her Bachelor’s degree. She graduated with a major in Accounting and a minor in Finance. Upon graduation, she realized her passion for the minutia of bookkeeping and understanding how the financial health of a company is determined by good record keeping.

At Blue Label Labs, Parvathy handles all things accounting-related: from client invoicing and maintaining vendor relationships to day-to-day administrative and operational work.

During her free time, she loves to travel and explore new cities and restaurants. She secretly prides herself in being called a Grammar Police!

Before joining Blue Label Labs, Stewart was the Director of Marketing, Innovation and Product Development at IntegraMed where he was primarily responsible for supporting digital marketing, customer experience and relationship management for IntegraMed’s network of clinics. Previously, Stewart held multiple global roles at MetLife, where he was responsible for identifying ways to improve the the shopping and buying experience through online and retail channels. Stewart began his career in Online Marketing, where he balanced the roles of client manager and marketing analyst at a leading digital agency.

At Blue Label Labs, Stewart connects innovative brands with innovative developers coming up with and collaborating on mobile app ideas and bringing them to life.

Stewart graduated from the University of California, Santa Barbara, double majoring in Philosophy and Law & Society, and minored in English. Stewart completed his MBA from Fordham University’s Graduate School of Business.

Stewart loves music and is an avid collector of vinyl records. When not attending concerts, he is constantly on the prowl at record stores in search for rare second-hand LPs. He also enjoys the meditative power of playing with Legos, and is not afraid to admit it.

After graduating from college, Bruce worked as a Developer and Senior Producer of Xbox 360, Mobile, Mac and PC games at Freeverse, ngmoco :), gloops International Nexon Mobile, and Man Up Time. Bruce has won a number awards for his gaming work, including an Apple Design Award, a MacWorld Eddy Award and an IGN Best of E3 Award.

At Blue Label Labs, in his role of Project Visionary, Bruce helps those looking to build apps by fully committing to the vision and goal of the project at hand.

Bruce graduated from Clemson University with a degree in Marketing.

He has lived and breathed gaming ever since he first played Marathon on his LCIII.

Before coming to Blue Label, Terri was the Head of Production at AD:60, where she was in charge of the Production, Client Services and QA teams in launching businesses in the digital medium. She’s been working in the digital space since e-books were just PDF downloads and has been involved in all aspects of the product lifecycle from back of the napkin sketches to global launches. Clients have included Facebook, Sunovion, Pfizer, PepsiCo, Christies, AIG and non profit work for the UN and The Sheth Sangreal Foundation.

At Blue Label, Terri helps lead the Program Management department, making sure projects are on time, on budget and fulfill the clients creative vision and showcases the tremendous talent of the Blue Label teams.

Terri graduated from Binghamton University with a degree in Literature/Rhetoric, spending time abroad working for Amnesty International and also getting her masters in social work.

Terri is a bibliophile and always in the middle of three books, a sci fi nerd, lover of blues and classic rock, and fan of anything Sherlock Holmes and Harry Potter. When not listening to Sarah Vaughn and finishing the latest novel on multi-verse theory, Terri is actively involved in the animal rescue community, with a fondness for senior animals in need and partnering with local rescue groups and Susie’s Senior Dogs.

Prior to joining Blue Label Labs in 2014, Danny was a serial entrepreneur, successfully fundraising and launching Bottle, a lifestyle app which was featured by Apple. Prior to that, Daniel Vice President at Advanced Precision and a Senior Member under Arch Global, a successful Manufacturing and Health-Tech company where he lead business development, design, and engineering. Working with well-known brands such as Bayer, Stryker, and Synaptive Medical. Daniel’s dynamic experience helps deliver innovative and human-centric mobile designs built on a strong business and engineering foundation.

At Blue Label Labs, Danny applies his expertise to delivering rich, user-centric digital experiences. Combining beauty and utility for interfaces, brand identity and beyond.

Daniel graduated from the University of Hartford with a BS in Biomedical Engineering.

Over the past 11 years, Eran has led multiple product design teams in NYC and Tel Aviv, including for several ventured-backed startups. Among his projects are a zen-like Smart TV interface for Motorola/Google, a popular crowd-funding tool for early stage investors, and apps that revolutionize dating, ride-sharing, business networking, event management, and wine making, among many others!

Eran is finishing his thesis on Buddhist philosophy as part of a Masters in Religious Studies at Tel-Aviv University.

When not designing, he might be walking on the beach or meditating in the park. Or sleeping. Sleeping is important.

Prior to joining Blue Label Labs as a Program Manager, Melissa was the Director of Client Services and Marketing at Tierra Innovation, a leading software development firm in NYC, whose clients include CBS, Warner Brothers and The New Yorker. As a marketing executive, Melissa has extensive experience building brands and devising integrated marketing campaigns for entertainment and digital media companies, including Showtime, MTV, Nickelodeon and Oxygen Media. She is also an actor, writer and producer.

At Blue Label Labs, Melissa is a Program Manager helping to guide projects from start-to-finish.

She is a graduate of Yale University.

She is currently learning how to play the ukulele.

Jeff grew up in the small, sleepy college town of Newark, Delaware with an appetite for new horizons. His desire for new experiences and affinity for the ocean resulted in a degree from Hofstra University on Long Island. Over the next several years Jeff honed his skills in sales, marketing, and public relations up-and-down the Mid Atlantic coast.

Jeff returned to the NYC area to apply his business skills to his passions for technology and art, accepting an offer to become the operations and marketing officer of Visual Natives where he developed a love of data-driven business solutions and front-end development working on everything from videos and motion graphics to websites and content marketing for major recording artists and actors including Melissa Etheridge, Aerosmith, Def Leppard, Justin Bieber, Cee Lo Green, Kanye West, 5th Harmony, Jane Lynch and Charlie Sheen.

At Blue Label Labs, Jeff is charged with developing and managing effective, data-driven marketing campaigns to acquire users for apps and the design and development of compelling landing pages and websites.

In his spare time, Jeff can be found surfing, snowboarding, rock climbing, hiking, or under his car, but always having a good time.

Nessira considers herself a nomadic lover of the world. Travel is her passion–growing and learning from her adventures and people she encounters. She was born in Louisiana, but Texas is considered her home; although she is a military BRAT that has lived all over the global.

At Blue Label Labs, and throughout her career, she is considered a senior marketing, media and communications specialist with a high-level of creativity and relationship-building ability. Nessira is a consensus-driven team leader with proven success in creating and managing client accounts, as well as developing campaign concepts and planning for integrated execution. Her proven ability to work under pressure and manage multidisciplinary teams is solid. She is skilled in converting concepts into action, to maximize results for projects.

Product Strategist, Manager, UX Designer. Bringing Design Thinking to End-to-End ProductDevelopment Processes.

After graduating from college Dulio went to Cupertino to work for his favorite fruit company. He returned to New York to start his own firm and worked on Wall Street managing large fintech projects. But the iPhone lured him back to his beloved Apple and he has not stopped creating mobile apps first on iOS and then on Android.

At Blue Label Labs Dulio oversees and leads all design, development activities and resources. He ensures that clients have a single point of contact throughout their partnership with Blue Label Labs.

Dulio graduated from the Columbia University School of Engineering and Applied Science with a Bachelor of Science in Computer Science.

He is currently in the casting stage of his next short film.

Prior to joining Blue Label Labs as a Program Manager, Robert has worked in various technology and entrepreneurial roles. Robert was the founder of Ovigz, a college only geolocation social network. Robert has extensive experience in Product and Program management. In addition Robert has helped enterprise organizations such as Allstate meet and exceed their product goals.

At Blue Label Labs, Robert is a Program Manager helping clients reach their business goals one great app at a time.

He is a graduate of Hofstra University and holds an MBA from New York Institute of Technology.

Robert enjoys playing basketball and finding the best and inexpensive meal options in New York City.

After graduating from Business School in Brazil, Pedro was in Spain for his Master’s in Economics–while also doing a great deal of backpacking through Europe. He first started in Program Management working with nonprofits and similar organizations Africa, South-East Asian and Latin America.

This got Pedro into tech to solve problems for the end user and make sure clients get what they ask for. He designed and managed the delivery of digital products in healthcare to connect patients and doctors for a better care; in educational tech to deliver great content to students; and in media to make sure people see what they want, when they want.

Pedro is always running in NYC. Most of the times to catch the subway and sometimes to prepare for a marathon.

Upon graduating from college, Ivan headed to NYC to work as a developer at Saatchi&Saatchi, where he became the first in-house digital strategist focusing on programmatic social media optimization, focusing on the Miller and Toyota Dealers accounts. He migrated south to Virginia, and ended up working as a developer and consultant for several smaller shops before opening, growing, and selling his own digital ad agency, Disruptive Digital Media. He spent some time managing products at Capital One, before heading back to NYC to work with ZX Ventures (an Anheuser Busch subsidiary) focusing on international tech product growth strategy in Latin America and Asia. His interest shifted to retail and he spent some time leading product teams at Macy’s, Inc. before landing at Blue Label Labs.

Ivan graduated from Rutgers University – New Brunswick with a B.S. in Computer Science and Cell Biology/Neuroscience.

He is currently reliving the glory days of his amateur boxing career by creating a documentary about the amateur boxing lifestyle.

David Ray is a digitial product designer with experience designing more that 30 apps for mobile and web in industries such as consumer, SaaS, healthcare, FinTech, AdTech, and many more. He is incredibly passionate about helping businesses create outstanding experiences for their customers.

David grew up in the San Fransisco Bay Area.

Before becoming a designer, David played bass and sang in an indie-rock band in Los Angeles. When he is not designing at work, he is designing as a hobby. When he is not doing that, he is spending his time listening to music, cooking, or handing out with his puppy Watson.

Kelly is a high performing Senior Project Manager with a strong work ethic that led to the successful production of 11 award winning campaigns. Kelly has skillfully led large cross-disciplinary teams through an array of challenging integrated program initiatives. Kelly is extremely detail-oriented; well-versed in project executions; approaches problems strategically and pragmatically; and overall is a very kind and caring human.

Kelly is a philanthropist and an activist. She’s dedicated her time to helping those in need while also getting involved in her community and movements to bring about change. She’s founded 2 nonprofits. Her first nonprofit raised awareness, support and funds for survivors of abuse. Her second nonprofit focused on raising awareness and funds for men’s cancer research, to help improve early detection and recovery.

When she’s not working at Blue Label Labs, she loves to explore different worlds and adventures through the magic of reading. She’s currently interested in investing time and efforts into sustainable farming, animal advocacy and saving the planet.

Before joining Blue Label Labs, Ashkan was the Head of Product Strategy over at Appster. There he helped navigate clients through the process of understanding what what the first version of a product should consist of. He’s still doing what he does best, helping companies bring world class apps & websites to life. With a keen business mind and an enthusiastic approach, he brings loads of experience to the team. He is often reading up on what’s new in the tech world and exploring various apps. “Mastering the art of communication is priceless” and “We never stop learning” are up there with some of his favorite quotes to go by. He strives to continuously grow as a professional and teach others what he knows. When not in the office, he can be found enjoying the sights, playing FIFA or just watching some sports. Oh what the heck…one more quote. “To improve is to change, to be perfect is to change often” Winston Churchill said that one. Ashkan said the first two.

Leah is an artist turned product designer. She is a skilled traditional painter and sculptor, and delights in creating beautiful things. Leah worked as a painter and 3D Designer for the renowned American artist Jeff Koons before joining the Blue Label Labs team. Leah draws upon her diverse experience in the visual arts in her work as a product designer.

At Blue Label Labs, Leah is able to utilize her skills to create delightful and impactful interfaces. Leah has a BFA in painting from SUNY Purchase and certification in UX/UI from the Pratt Institute.