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A ticketing app that has processed over $75M+ in cashless transactions

Magic Money

The Client

Logo Magic Money



UX Design, UI Design, Branding, iOS App Development, Android App Development, Clover POS App Development, and Web-Based Admin Portal Development

Evolving a Marketplace

MagicTix is a network of customized apps that work in tandem with RFID technology-enabled wristbands and the Clover Point-of-Sale (POS) system that eliminates time-consuming ticketing through the implementation of virtual currency and for the first time gives carnival operators real time business insights into the performance of their rides, games and concessions.


The MagicTix System is centered around RFID technology-enabled bracelets to load a virtual currency, ride safety inspections and auditing compliance.

Clover POS

We partnered with Clover POS to enable the purchase and “loading” of balances onto the RFID bracelets.

The Problem

The Problem

Admission to carnivals was done through paper ticketing, usually purchased with cash from a cash register and manually redeemed by ride agents as guests boarded a ride.

Furthermore, payment for concessions and games relied solely on cash transactions with little centralized accounting leading to not only a poor customer experience, but a business problem for carnival operators who were left exposed to potential fraud through theft and under reporting of revenue.

Problems arising from old systems:

  • — Theft & Fraud
  • — Bad Guest Experience
  • — Inadequate Auditing

The Solution

An end-to-end single source solution

The ability to load a virtual currency on a RFID technology-enabled bracelet that can be used to purchase food and concessions at the fair. In addition, MagicTix leverages the same RFID technology to revolutionize the safety inspection process at carnivals as electronic auditing and inspection via RFID wristbands provides a greater degree of transparency, eliminates errors, and increases compliance for all ride operators at the carnival.

Finally all of the systems converge in a powerful web-based dashboard that gives carnival operators real time visualization and insight into all revenue generating aspects of their fairs.




A seamless guest experience

Designing a simple and flat UI/UX for guests and ride agents.

Auto Reload Balance

Wristband Functions


We tried to deliver a demographic orientated design language fit of all age groups.

Danny Deserto

Creative Director
@ BlueLabel


Creating a specialized payment flow for clients and users

Clover Point-of-Sale App

Integrating a robust point-of-sale marketplace

After researching many tablet based POS systems, the BlueLabel team helped the MagicTix team to choose the Clover POS system to serve as the cash register component of the MagicTix virtual currency solution.

Clover Point-of-Sale App


Choosing The Right Partner

One of the primary challenges that the BlueLabel and MagicTix teams faced was choosing the right Point-of-Sale (POS) solution that could enable the purchase and “loading” of virtual currency balances onto the MagicTix RFID technology-enabled bracelets.


Marketplace Integration

Leveraging Clover’s robust Android-based app marketplace environment, the BlueLabel team built a POS app for the Clover device that integrated directly into the main Register app of the Clover device to create a seamless experience for carnival cashiers to sell and load MagicTix wristbands with virtual currency.


RFID Reader Integration

In delivering the Clover POS experience for MagicTix, the BlueLabel team had to overcome the technically difficult challenge of integrating a third party RFID technology-based reader into the Clover’s sandboxed Android execution environment.


MagicTix Project Highlights

Our comprehensive RFID technology-backed system facilitates the guest experience from event parking and entrance to purchasing food, playing games and choosing rides.

Software That Scales

Software That Scales

Leveraging cloud technology provided by Amazon Web Services, the BlueLabel team created a virtual currency app that could scale up to handle thousands of concurrent users on the Guest mobile apps and Clover POS app and scan volumes that reach into the millions on a daily basis.

A Real-Time Ecosystem

A Real-Time Ecosystem

The MagicTix web portal was a central point of management and reporting that used real-time event data to provide carnival operators a never before seen look into the health of their operation.

A New Safety Standard

A New Safety Standard

MagicTix leverages the same RFID technology to revolutionize the safety inspection process at carnivals as electronic auditing and inspection via RFID wristbands, providing a greater degree of transparency and reliability.


The Results

After only 6 months, MagicTix demonstrated its revolutionary potential as virtual currency that handled all ticketing, gaming, and concessions the Miami Fair earning accolades from guests and carnival operators alike.

With over 150 rides and four million visitors successfully scanned, the success of MagicTix at the Miami Fair demonstrated that the MagicTix team was poised for incredible business growth with this RFID technology-backed product.

4m +

Scanned Visitors


Revenue Increase


Rides and Events

50k +

App Store Downloads

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