fbpx

Case Studies: How Augmented Reality Is Being Used In Banking

By Bobby Gill on July 13, 2020

Augmented reality technology isn’t simply for gaming and social media. While Pokemon Go! and Snapchat may have introduced the general public to this technology, augmented reality design also has many practical applications across a wide range of industries.

Specifically, augmented reality solutions have the potential to substantially benefit the financial services industry. The future of mobile banking may involve apps that allow users to superimpose images and data over their real world surroundings.

Banks that partner with fintech developers who can leverage augmented reality in banking use cases to offer greater convenience to their customers will be more likely to maintain and boost customer loyalty. That’s why banks should start paying attention to what augmented reality apps can do for them.

Why the Best Mobile Banking App Uses AR

The essential purpose of mobile banking technology is to help customers more effectively manage their funds. That’s one of the reasons why the interface is especially important: The easier it is for customers to access and view the information they’re looking for, the more valuable the mobile payment solution will be.

With augmented reality in banking apps, financial institutions can enhance the interface of their mobile app. This is especially true if the app is compatible with headsets.

A phone’s screen can only display so much information at once. Meanwhile, with augmented reality solutions and a headset, customers can superimpose far more information onto their surroundings. This use of augmented reality in the banking sector offers a much clearer view of their data and enhances the benefits of mobile banking.

Augmented reality in banking use cases

For instance, a customer using an augmented reality app as a mobile payment solution could immediately call up their account balance information while shopping. Doing so can help them decide if they can afford a certain purchase.

 Westpac Bank in New Zealand already did this with the launch of their AR fintech app. With their mobile device’s camera, customers can scan their bank cards and receive account information, like current balance and spending reports. 

Augmented reality in the banking sector may even replicate the experience of meeting with a customer service representative. Users can speak with a representative virtually, instead of having to travel to a bank branch. Or, AR fintech apps can provide similar information as a bank teller. For example, Desjardins Bank released an augmented reality app called ‘Your Way Desjardins’ that provides users with retirement planning information and tips. Instead of going into the bank to talk with a representative about retirement saving, this app instructs users along the entire process.

Combined with other features,  the use cases of AR in mobile banking could essentially allow users to transform their own homes into bank branches whenever they need to.

Additional Benefits of Augmented Reality in Banking Application Development

Making a customer’s data more tangible is just one benefit of combining augmented reality technology with mobile banking application development. Some banks are already exploring other ways to take advantage of the AR fintech trend to create the best mobile banking apps.

For example, Axis Bank, while working with augmented reality app development specialists, created an app that guides customers to the nearest ATMs and bank branches. The feature, called Near Me, is particularly helpful for customers navigating large or unfamiliar cities.

Using Augmented Reality for Marketing

Similar tactics for mobile banking application development may be used to launch augmented reality advertising campaigns. With augmented reality technology, banks can place virtual advertising materials in the real world that boost brand awareness and help users find branches.

Digital bank, Ally, used augmented reality in its advertising campaign that turned six U.S. cities into Monopoly boards. The campaign, called Ally + Monopoly, let users that downloaded the app enjoy a Pokemon Go!-style scavenger hunt for Monopoly squares hidden in their city. With financial tips and educational content dispersed throughout the app, Ally succeeded in their primary goal of improving financial literacy while also boosting engagement and spreading brand awareness. 

Start Integrating AR in Your Banking App Today

All these developments make one thing clear: mobile banking companies should start coordinating with fintech developers who have experience in augmented reality design. As the use cases for augmented reality in banking becomes more widespread, customers will begin to expect these kinds of features. Banks and financial institutions that implement it now will stand out among the competition and reap the benefits of mobile banking.

Get the latest from the Blue Label Labs’ blog in your inbox

Subscribe

* indicates required