Mobile survey apps are fast rendering traditional survey methods obsolete. Their success is due not only to the incredible market penetration of mobile devices such as tablets and smartphones, notwithstanding that it is these technologies that have made the creation and implementation of the mobile survey application, but due to the shortcomings of traditional survey techniques that are addressed with the mobile survey app.
It is doubtful that there is any adult in a first world country who has not been aggravated the phone ringing at the most inopportune time only to be greeted by someone requesting a few minutes of their time for a phone survey. The usual response is either to hang up immediately or tell the surveyor, “No thanks,” just not usually in those words.
What has the company that implemented the survey achieved from using such a technique? More than likely it has alienated rather than attracted clients. Also, chances are that any surveys completed contain a lot of inaccurate information – information that will be used as the basis for future business decisions.
Door to door surveys open up a whole different can of worms. They involve similar disadvantages to phone surveys with the added disadvantage of security, or rather lack thereof. In today’s society, the surveyor never knows the background of the person on whose door he is knocking. Suffice to say that unfortunately we are not living in the best of times as far as personality is concerned. And it is exactly those thoughts coursing through the mind of the homeowner when a total stranger requests a survey.
Contrast phone and door to door surveys where the surveyor approaches the potential subject on neutral territory in a mall or shopping strip, holding a tablet or similar device to which people are familiar and, for the most, drawn to. The interview subject can be targeted due to their relevance; for example, someone outside Starbucks for a survey about coffee. Consequently, you are assured of receiving accurate answers from a relevant audience.
Mobile survey apps can also be quickly and cheaply updated. Surveys can be monitored in real time from any location assuring instant clarification of ambiguous responses.
To summarize, mobile survey apps address every major limitation of traditional survey methods at a cheaper cost whilst simultaneously encouraging business-client interaction and goodwill whilst providing accurate information that can be used to further strengthen this relationship with the benefits accruing to both parties.
Author Bio: Sharon R. is passionate mobile and tech writer who enjoys sharing her thoughts and knowledge with the world about apps such as survey application.
Photo by Christian Stahl on Unsplash
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