You may have seen the term #DesignSprint hashtagged on the web recently; just another buzzword, you may have thought. Wrong! The Design Sprint is changing the face of digital product design and is poised to expand its impact on the industry throughout 2019 so it’s time to sit up and take notice.
What is a Design Sprint?
If you’re unfamiliar with the methodology, the concept of Design Sprints were started by Google Ventures and have been proven to be highly effective in the nascent stages of product design. The intense five-day prototyping and validation effort at the outset of the Design Sprint process begins with talking to users and experts to gain a deep, thorough understanding of the product, building a product with a focus on usability and testing it with potential users to pinpoint areas of error and improvement. The compacted session aims to shorten the time from conception to validation, reducing risk and heightening the understanding of features and priorities that truly matter.
Our Design Sprint Process
Here at Blue Label Labs, we have taken the concept of Design Sprint concepts and molded and applied it to meet our needs and achieve our goals as digital product developers. The collaborative nature of the Design Sprint process method has resulted in much greater focus from the entire team, and the outcome is consistently simpler products, clearer information hierarchies, fewer features and more unique designs. Rather than designing mobile apps based solely on abstract ideas, our teams move forward with very specific situations and users in mind.
In the end of a product Design Sprint, we find customer satisfaction with their respective product is significantly enhanced because our designers took the time to get to know their wants and needs, as well as their greatest challenges. As a result, we are better equipped to chart the most direct avenue to success and shepherd them through the process. This understanding can affect everything from branding, to color scheme, to flow and usability. We dive deep into the mind of our client to adopt their perspective which results in a product more aligned with their vision while ensuring peak usability.
The Future of Design Sprints
Design Sprints have revolutionized the way concepts are being transformed into tangible products, and we proudly boast that we have taken the method and are running with it. Here at Blue Label Labs, our teams are exploring the expansion of the UX Design Sprint concept model to include Branding Sprints, Pre-Launch Sprints, and Elevation Sprints, among others. Each is specialized to produce the optimal result using a repeatable and well-tested formula.
So what do Design Sprints mean for the industry at large? Ultimately, they translate into more successful digital products with simple, user-friendly interfaces that better serve the needs of the user. And at the end of the day, isn’t that the point?
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