FOR IMMEDIATE RELEASE:
BLUE LABEL LABS PUBLISHES NEW BOOK ON APP ENTREPRENUERSHIP
Blue Label Labs, a leading mobile development lab and publisher of IdeatoAppster.com, is thrilled to announce the release of Appsters: A Beginner’s Guide to App Entrepreneurship to help non-technical entrepreneurs navigate the path of app entrepreneurship from start to finish.
New York, NY, January 8, 2013 – The mobile app industry has paved a new way for entrepreneurs to find innovative solutions and bring great ideas to life. Blue Label Labs is here to help aspiring app entrepreneurs with Appsters: A Beginner’s Guide to App Entrepreneurship. Written for a non-technical audience, Appsters is a comprehensive guide for designing apps, developing apps, and everything you need to know to turn app ideas into a successful app business.
Appsters teaches readers how to:
- Recognize good app ideas and foster them into great apps that sell
- Design beautiful, user-friendly apps that people love and recommend
- Create buzz, go viral, and implement proven marketing strategies
- Get thousands of downloads in record time
- Find, hire, and manage domestic and off-shore development teams
- Price and implement ways to monetize apps
- Choose the right mobile platform
- Effectively launch, maintain, and grow apps beyond initial release
- Determine costs, analyze app economics, and run a profitable app business
“What I hear from clients all the time is that there is a huge demand out there for this kind of information,” said Bobby Gill, co-author of Appsters and founder of Blue Label Labs. “Our goal with this book is to help non-programmers turn their app ideas into real app businesses. We start from scratch, translate all that technical jargon, and walk readers through each stage of the app business – step by step. We combined our first-hand experience and knowledge about creating great apps with that of other successful app entrepreneurs and revealed our secrets to help others do the same.”
Reviewers praise Appsters as a highly recommended, all-inclusive resource that is easy to understand, thanks to extensive details, helpful screenshots, and a delightfully humorous tone. “[It is] a great book for anyone who has ever thought about creating a mobile app,” according to one review. “There is hardly any book out there that covers the entire process of app development – from idea, design, development, monetization and marketing of an app – in such depth and clarity as this book.”
Written by Bobby Gill and Jordan Gurrieri (a lead product designer and front-end developer at Blue Label Labs), Appsters is Blue Label Labs’ second publication. They are also the publishers of IdeatoAppster.com, a mobile app entrepreneurship blog filled with expert app advice, from idea to app creation, to launching on the app store and beyond.
Appsters: A Beginner’s Guide to App Entrepreneurship is available at IdeatoAppster.com for $13.99 for Kindle and PDF formats, or $15.99 at Amazon.
About Blue Label Labs
Blue Label Labs was founded in 2009 by Bobby Gill. Based in New York, NY and Seattle, Washington, Blue Label Labs offers design, engineering, and implementation services for mobile apps. They are a team of experienced software developers specializing in iOS, Android and Windows Phone app development.
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