The first obstacle to confront when you begin planning for e-commerce application development is that there are a lot of options to choose from when making key design choices.
For instance, you could create a standalone app from scratch, but that may not be the best decision if you already use an online shopping service like Shopify. If you already use this type of service to allow your customers to make online purchases, it will be significantly easier (and smarter!) to go this route.
Integrate Across Platforms
It’s also a good idea to integrate any e-commerce applications with your existing online store, as well as any other apps your brand offers. That’s because retail companies can leverage customer data to plan marketing campaigns, identify popular products, and generally improve their overall strategy.
When all of your apps and online shops are integrated, it’s much more efficient and easy to collect customer data from all available channels. Instead of manually collecting the data yourself, it will automatically funnel to the same resource, saving you much time and money.
Leverage the Newest Technology
That’s just one factor to keep in mind when designing an e-commerce app. You also want to consider how recent tech innovations can improve the overall e-commerce experience for a customer.
Augmented reality (AR) is one example. This technology, made popular by apps like Pokemon Go! and Snapchat, allows users to superimpose virtual images onto the real world via their mobile device’s camera.
Using this technology to enhance e-commerce applications may be a smart idea if your brand sells the kinds of products that users would typically need to see in person before deciding if they’re worth buying, which applies to most verticals.
For example, most shoppers find it hard to determine whether a piece of furniture is right for their space when browsing online. Ikea addressed this issue by releasing an augmented reality e-commerce app. The feature allows users to insert a virtual rendering of a piece of furniture into their immediate surroundings.
Sephora offers a similar experience with their augmented reality e-commerce app, letting users “try on” makeup over a selfie. By using AR tech strategically, these brands have made it easier for e-commerce shoppers to decide if an item is worth their money. This can help boosts sales in a major way if your brand offers products like these.
Partner With Skilled E-Commerce App Developers
Deciding which strategy is best for your brand goals can be a complicated process if you lack experience designing these types of apps. On top of that, even if you do know exactly what your specific goals are, you may lack the technical know-how to achieve them.
That’s a key reason to work with a team that has already created e-commerce applications in the past. They won’t just help you strategize; they’ll also help you release an app that matches your original plans in a way that optimizes it for user experience and profitability.