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Innovation & Strategy Services

Add new value and achieve your goals with BlueLabel.

You want to make an impact. Delivering new experiences and value through your business is what motivates you every day.

We work with ambitious leaders at any point of the innovation journey: from helping identify the right opportunities to pursue, to testing, defining & bringing the idea to life.

Together, we’ll create products and services that make people’s lives easier, better, and happier. That’s what will give your business the competitive edge.

The BlueLabel Innovation & Strategy Process.

We work with end-to-end innovation and strategy. Regardless of where your business is in the innovation journey, BlueLabel will help you succeed.

Know you need to add new value, but not sure where the biggest opportunity exists? Start at the “Open Opportunity” step.

Already have a fleshed-out and validated idea, but want to understand the best way it can be commercialized?

Jump to the “Test” step and we’ll help you test for commercialization.

BlueLabel’s proprietary Innovation & Strategy Process consists of 6 steps that guide your team through research, workshops, testing, and consultancy, to help you unearth new value across your organization.

“The team learned a lot from the workshop and the conversations with the team have helped create clarity in our day-to-day work.

It has helped us empathize better with our customers (potentially vastly different perspectives) giving us a much better understanding of how to help our partners meet their specific goal (rather than just focusing on our design goals).”

Orvar Halldorsson
Creative Director @ Microsoft
Orvar Halldorsson
Creative Director @ Microsoft
From New Venture To Innovation.
Open Opportunity

The best opportunities to innovate & add new value.

Services include:
  • Preliminary Research and Synthesis and Analysis
  • Innovation Opportunity Analysis workshops for Product and Technology
  • Stakeholder Interviews
  • Strategic Alignment Workshops
  • Initiative Identification and prioritization
Set the stage:

Align on your initiative’s goals, purpose and vision.

Services include:
  • PRE:Sprint set your initiative up for success for responsible innovation by aligning on your mission, key blind spots, success criteria, and how you’ll approach transparency, privacy and equality.
  • Problem Framing Workshop: Align on the core challenges you need to be mindful of when embarking on your initiative
  • Hypothesis creation

Inform the innovation strategy and surface the strongest ideas.

Services include:
  • Discovery & Research
  • Idea generation
  • Co-creation labs
  • Journey mapping
  • Prototype creation & testing
  • Technical feasibility analysis
  • Core differentiator identification

The winning ideas to verify commercial viability.

Services include:
  • In-the-wild concept and positioning testing
  • Willingness-to-pay and pricing model testing
  • Data collection and analysis on consumer engagement and resonance
  • Creation of early adopter email list
Define & Design

Make the innovation tangible and market-ready.

Services include:
  • UX strategy
  • Feature identification & prioritization
  • Branding
  • Product design
  • High-fidelity prototyping and testing
  • Engineering architecture
  • Technology Build, Buy, Rent Analysis
  • User stories
  • Product Requirements Document
  • Product Strategy
Prep for GTM:

Prepare for development.

Services include:
  • Product Management Support
  • Business Strategy
  • GTM Strategy

“Their experience working with media brands was integral for us, especially since we needed a partner that understood the different layers from editorial to content to subscription to product.”

Tomi Omololu-Lange
Product Manager (Mobile & Immersive) @ TIME Magazine
Tomi Omololu-Lange
Product Manager (Mobile & Immersive) @ TIME Magazine
BlueLabel’s Innovation & Strategy Work Ensures Risk-Mitigated Innovation Through:
A close focus on business goals & KPIs
A qualitative & quantitative user testing-driven strategy
Co-creation efforts with cross-functional teams to ensure strategic alignment
An expert guided & proven process

Our Blog Posts On Innovation

Let BlueLabel Help You Innovate & Win.