Developing a successful app doesn’t just involve paying attention to current customer habits; it also involves paying attention to how those habits are constantly changing.
If recent trends are any indication, the popularity of voice recognition software has grown substantially over the past few years. Voice interfaces are overtaking typing as the primary means by which people conduct online searches. According to Gartner, approximately 30% of device interactions will be voice-based in 2018.
Voice assistant apps are no longer a novelty. Instead, the technology is a direct response to consumer demands. An app that implements a voice driven interface offers a degree of convenience that other digital products can’t match. Not having to look down at a screen to use an app is ideal for many customers.
This feature can also allow for a more efficient experience. Some experts credit the rise in popularity of voice-based internet searches to the fact that most people can simply speak more quickly than they can type.
However, convenience and efficiency aren’t the only reasons customers are embracing IVR solutions. Voice recognition technology can allow for a greater degree of safety in some situations. If you’re operating a vehicle, it’s much safer to use voice commands to open an app. Voice commands also make it easier for people with limited vision to use digital products.
The rising popularity of voice recognition apps is no fad. Trends indicate that customers will soon expect these features. Rather than developing a new solution that relies on a soon-to-be-outdated understanding of customer behavior, work with an IVR application development agency to create a product that anticipates what customers will look for in the near future.