2020 Highlights From The Blue Label Labs Blog
Let’s all take a moment to pat ourselves on the back for making it through one hell of a year!
Every year, we publish a slew of blog posts to provide our readers with valuable information in the software design and development world. By shedding light on features, platforms, processes, and so on, we hope to inspire viewers through our insights to create better digital projects. Here, we’d like to take a minute to recap on some of our favorite blogs from 2020.
Blue Label Labs blog: our 2020 highlights
Throughout 2020, we covered a wide variety of topics for virtually every industry to showcase why and how certain technologies impact businesses. We chose some of our favorites for this piece – check out the following in case you missed them.
Software and apps that use machine learning (ML) and artificial intelligence (AI) are surfacing everywhere and the medical industry is no exception. Providers are turning to functions like natural language processing (NLP) and computer vision to help improve patient care in several areas. For example, medical professionals are gaining deeper insights into patient behavior by using NLP – in other cases, computer vision is being used to find nuances in imagery that the human eye can’t detect.
One of the most pressing questions many have before diving into a software development endeavor is, “How long does it take?” In this piece, we provide an infographic that breaks down how time is spent developing basic apps. Keep in mind, complexity and feature integration factor into the equation which typically extends the amount of development time required to produce a polished product.
Before diving into app development, certain boxes need to be checked to determine whether or not you’re ready to proceed. You’ll want to make sure that you’ve adequately prepared for everything that goes into such an endeavor from researching the market to budgeting accordingly for both marketing and the build itself.
Product managers (PMs) are tasked with a variety of responsibilities such as prioritization which plays a key role in the outcome of a project. Prioritization during the initial development phase of a product ensures that key features are implemented and bugs are resolved before launch. Developers use prioritization to allocate their time accordingly, giving precedence to the most severe tasks (P0s) before tackling lower priority items.
User feedback plays a pivotal role in shaping the UX of a product throughout its lifecycle. Businesses should be collecting and compiling feedback from multiple sources to understand how users are engaging with their app as well as to comprehend what they like and don’t like. Future revisions of an app should ideally combine both elements from the product roadmap and user feedback to keep users onboard and happy.
The music discovery platform, bopdrop, hit the ground running by gaining 2000 downloads its first day on the App Store, further seeding a spot in the top 200 free apps. Founder Matt Krause accomplished this through somewhat unorthodox means, mostly relying on his network to spread the word and build interest before his product hit the marketplace. We detail how he managed to successfully promote his product without using traditional means that most businesses rely on to market their app.
The concept of authentication is the backbone of security as these mechanisms are responsible for ensuring that users “are who they say.” Systems like Sign in with Apple and other third-party login tools protect user accounts and keep platforms safe from abuse by safeguarding access to user accounts. By using a combination of third-party solutions that rely on the secure exchange of tokens to authenticate, multifactor authentication (MFA), and biometric tools, developers can greatly reduce the odds of unauthorized use on their platform.
The main goal for most apps is to generate a revenue stream and turn a profit. Tactics like offering in-app purchases (IAP) specific to user needs, temporarily dropping prices, promoting your app in the marketplaces, and more can all lead to increased sales.
Knowing the difference between a native and hybrid app is paramount in deciding what type of app to develop. Native apps use code that directly interacts with OS and hardware beneath it resulting in better performance than hybrid apps that are constructed with web code then displayed using a web engine. While hybrid apps do have their merits, a native app will offer a better experience for users in the long run.
Without funding, getting an app to market is impossible. One of the most challenging parts that businesses face when pitching investors is constructing their financial model in a way that will resonate with investors. By understanding the key metrics that investors are seeking, constructing a concise, impactful financial model for your pitch deck becomes a lot easier.
One of the best ways for businesses to make money off their app is to offer it for free. Freemium models make your app accessible to a user, allowing them to get their feet wet before deciding whether they want to invest in premium features or not. The model clearly works – despite most apps being offered for free, the revenue each app marketplace generates grows substantially over the years, currently bringing in more than $83 billion combined.
Cheers to next year, from Blue Label Labs
Despite the looming pandemic, we managed to stay at top of the game by giving every one of our projects in 2020 our all. Stayed tuned for next year where we’ll strive to keep you informed on current market trends and continue to offer valuable insights on everything relevant in the software development world. As always, get in touch with us today to learn more or get the ball rolling on your project.