Digital commerce for business isn’t some fad that will soon phase out of existence – a 2018 Forrester report reveals that smartphones alone were responsible for more than $1 trillion in sales. This number will only continue to rise.
Modern mobile applications and web storefronts provide accessible endpoints for consumers to engage with content or eCommerce platforms from virtually anywhere. Businesses with mobile apps linking to their digital store are far more likely to achieve sales or find qualified leads to leverage sales efforts.
Blue Label Labs is an experienced development company that understands how consumers interact with content and commerce tools on the web and through mobile apps. Our solutions are designed with user experience (UX) and security in mind – we build modern, practical apps for eCommerce on top of proven platforms like Magento, Shopify, WooCommerce, Clover that process millions of dollars of revenue each year.
What You Need to Know About Designing E-Commerce Applications
The multitude of platforms on the market and custom design possibilities afford business vast options for tailored eCommerce apps. The challenge is finding the best solution for your needs.
Businesses with an existing eCommerce system may be best served by creating a custom app from the ground up. In other cases, digital stores benefit the most from tweaking an out-of-the-box solution. When using a pre-built system such as Shopify, WooCommerce or another popular platform, it might be best to leverage these platform’s capabilities in an app.
Solving the complexities of eCommerce means considering the business roadmap to determine the most functional solution for a given budget. A “from-scratch” design could be ideal – in other cases, leveraging established platforms is the best route.
At Blue Label Labs, we understand the challenges of delivering effective eCommerce apps. We assess your existing system or strategy for a new platform to determine the best design for your needs. From here we create the best eCommerce application for your setup to increase engagement with your customers.
Integrate across platforms
Creating a cross-platform experience provides customers greater mobility in accessing content, products or services available through an online store and other apps offered by your business. By taking advantage of an analytics system, data will reveal how to leverage popular products to maximize sales.
Increasing the sales efficiency for customers while incorporating data analytics allows your business to deliver personalized content that optimizes the customer journey. Weaving systems together to build a seamless experience for the customer builds awareness, leading to more purchases and ultimately, customer loyalty.
Leverage the newest technologies
As technology rapidly evolves, businesses that keep up with modern tools and strategies will stay ahead of the competition. Modern examples include:
Headless commerce solutions. Large digital stores benefit from headless CMS systems that enable delivery to multiple IoT endpoints, whether wearable tech, mobile apps, and other smart devices. Headless eCommerce apps running on these smart devices broadens the number of available endpoints which increases sales.
On demand marketplaces. If you’ve ever called an Uber or Lyft for a ride, you realize the value of these modern tools that connect independent service providers to customers in mere moments. Blue Label Labs has created services that parallel this model, including HelloSitter and Hyer that instantly connect customers to providers.
Leverage established platforms. Well-established platforms like Magento, Shopify, Clover and others are ideal for many digital storefronts. It is often less expensive to develop supplemental apps and tools, plus the intuitive design make it easier for content authors and editors to interact with content on the backend.
Secure payments. Meeting data compliance, such as PCI DSS, is critical to maintaining the safety of customer information. Payment gateways like Stripe, Braintree, Authorize.NET, CardConnect, PayPal and more can be implemented to protect transactions. These tools , as well as platform-based payment solutions like Apple Pay and Google Pay for iOS and Android help streamline the payment process.
Artificial Intelligence (AI). Various machine learning tools are making their way into many software solutions. These machine learning (ML) systems offer a variety of blossoming capabilities from improving personalization, automating processes, increasing security and much more!
Choosing a Platform
Modern apps are not simply limited to smartphones – other IoT devices like smart TVs, wearable tech, appliances, toys and more are all viable options for eCommerce delivery. With a plethora of options available, it can feel overwhelming. Choosing the best eCommerce platform and payment provider is key to a successful digital business.
By looking at the nature of the products or services your business offers, Blue Label Labs can help you determine the best endpoints to target and the right tools for the job, whether it’s just one or a mixture of custom and established platforms.Too, we can integrate just about any payment gateway you like or help you decide the best option for your business.
Optimize the Customer Journey with Blue Label Labs
We are an experienced team of multi-disciplined developers located in NYC. Our staff has the ability to review your existing systems and look at your future strategy. We help you decide the best options for your development needs then build outstanding e-commerce apps and platforms.
Get in touch with us Blue Label Labs to learn how we can improve your eCommerce efforts with modern apps for any device.