How does Chillingo launch mega-hits, including the original Angry Birds and Cut the Rope, plus Feed Me Oil, Puzzle Craft, Pixel People, and many, many more? In this post, you will discover why EA bought Chillingo for $20 million and how they are helping indie game developers.
Your app either needs to solve a problem – possibly one the user isn’t even aware they have – or offer information or entertainment in a unique way.
What are the two questions you should ask before starting your app marketing campaign? Read how Dashlane’s Ryan Merchant landed press clippings on Forbes and New York Times.
In this edition of Behind the App, Andrew James of Uppercut Games shares some mobile marketing strategies that work.
Rovio has made Angry Birds into a household name. Marketing VP Saara Bergström shares her strategies for marketing new apps.
ChAIR Entertainment is one of the top game developers on iOS. Marketing Manager Laura Mustard shares her secrets to marketing an app.
Smart developers craft their business strategy around gradual, steady growth. That’s exactly what Crescent Moon Games has been doing for the past six years.
With the race to the bottom in app store pricing and the emergence of free apps in nearly every category, are the days of the paid download app numbered?
No one knows if smartwatches will catch on, but developers getting in on the ground floor have the best chance of making a lot of money.
Here are 4 big design changes that Apple introduced with iOS 7 that every app developer should be aware of when migrating their apps to iOS 7.