What NOT to do in the Mobile App Development Industry
By Benjamin Roussey on April 9, 2014 / 2 Comments
Mobile technology is advancing rapidly with a flashy smart phone today being rendered obsolete tomorrow by the emergence of a flashier one. If you scrutinize keenly, the difference between the smart phones in the market is how the apps are integrated and used to achieve customer’s satisfaction.
So, what should NOT be done in the mobile app development industry? The following information will try to unearth information that will try to offer answers to this pivotal question.
Don’t Build Just for Profits
Do not create an app by just considering the profit it will generate or the cost of its development. The first priority and top consideration in developing a mobile app should be approved by the users and the market place.
If the app serves the purpose it is intended to the user satisfaction, profits are guaranteed. We recently witnessed the co-founder of Facebook purchasing Whasapp for $19 billion because it proved to be satisfactory.
Don’t Underestimate the Costs
Do not start as an independent mobile app developer if you do not have sufficient funds to complete the app. Most people do not give credit to efforts, all they want to see are results and the completion of the app is what will reap rewards.
If your budget for the app is low, it is better you liaise with banks and large retail stores who have ready clients and the app may be helpful by offering services to them.
Don’t Focus on Multiple Platforms
In the beginning of your app development process, it’s important to get your app right on one platform before moving over to another.
Remember Instagram wasn’t available on Android until years after they launched. By focusing on one platform, you minimize development costs and allow yourself the time to really get the customer experience right.
While the “be everywhere” approach may work on the web, it’s important to narrow your focus (at least initially) on just one app store.
You want to first optimize your monetization, app store optimization, and customer experience before moving on to different platforms.
Don’t Be a Bandwagoner
Do not make an app just you saw someone or your friend making one. App development requires inspiration and you need to be creative and innovative for it to have a proper niche in the present market.
The market is virtually flooded in the market and a thoughtful process in your app development seek user approval is what will make or break your app. Usable and engaging apps increase chances of user approval, which is the aim of any mobile app developer.
Don’t Wait for Customers to Come to You
Do not sit with your app after developing it. Promote your mobile app through app review sites, on the social media e.g. Twitter, Facebook, Google+ etc. and share it with rest of the world.
Enter into app contest for others to test your app. Make sure it is easy to download. You can as well host a press release and invite press and allow media coverage and present your app in full glare of everyone.
This can be a big plus to the developer.
Those are just but a few things that I believe should not be practiced by an app developer in the industry. If avoided the industry can thrive and those involved, both the developers and the user will be content.
Photo Credit: MarcelaPalma and Ѕolo
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