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Articles about App Marketing and Business Trends

Posts in App Marketing and Business Trends

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The Ultimate List of App Review Sites

One of the well-known avenues your app can take to the top of the app store sales charts is through reviews of it posted on popular app review sites. The…

February 21, 2013
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Why You Should Let Your Kid Build the Next Great App

Nearly five years ago, Apple opened up iPhone (and iOS) to developers, and launched the app revolution. Today, we have hundreds of thousands of apps to choose from, and app…

February 19, 2013
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Lessons from an Appster: 4 Tips to Successfully Outsourcing Your App Development

My name is Michael Jacobs,  I’m a 20-year-old app entrepreneur and this my app story. Over the past years I have been following the entrepreneurial path and it has lead…

January 31, 2013
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5 Things to Look for in an App Developer

Finding the right app developer is a lot like finding love. While you may not be planning on dating your developer any time soon, the entrepreneur-developer relationship is all about…

January 24, 2013
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Don’t Iterate in the Dark, Use Analytics to Drive App Development

Iteration is the beating heart of the app development process. Of all the apps we’ve built, I can honestly say that none have come out looking or behaving like the…

January 22, 2013
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[Infographic] App Geographic: Comparing App Downloads Around the World

Ever wondered which apps top the charts around the world? We did too. So here’s what we came up with. What other app trends have you noticed around the world?…

January 17, 2013
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Get People onto Your App with Facebook Mobile Ads

For users of Facebook’s mobile app you might have recently noticed advertisements appearing in your news feed for apps which look like this: This is no regular Facebook sponsored story…

January 16, 2013
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The Enterprise Will Save Windows Phone 8

If you blinked then you might have missed it. Lost somewhere between the debut of Windows 8 and the arrival Hurricane Sandy was Microsoft’s release of its Windows Phone 8…

January 11, 2013
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Another great reason to develop an app – a great job!

There are so many great reasons to develop your app. The market for smartphones and tablets is exploding. Already, there are over 500 million users of Apple’s iOS (iPhone and…

December 26, 2012
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Can Twitter Cards Help Your App Go Viral?

The wet dream of every mobile app startup is going viral and not in the Howard Hughes type of way. Going viral means riding a social media-fed tsunami of RTs,…

December 18, 2012
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We wrote a book!

I am happy to announce that we’ve just published ‘Appsters: A Beginner’s Guide to App Entrepreneurship’ ! We started this blog because we saw a real need for an easy-to-understand…

December 4, 2012
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Should I build a native app or a mobile optimized website?

When you hear of a ‘mobile app’, you are probably envisioning something that you download to your phone via a marketplace like iTunes and then run by tapping on the…

August 6, 2012
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The 10 Appster Commandments for Building Apps

Take it from me, building a mobile app is not easy. Even if you’ve built software before, building for mobility is much different than building for the desktop or web.…

August 6, 2012
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Deciding Your Mobile Strategy

My latest entry is a blog I just published on the General Assembly web site entitled “Deciding the Right Mobile Strategy“. In it, I go over some of the things…

June 29, 2012
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What makes a great app?

This probably won’t come as a shock to anyone, but I spend a lot of time on my iPhone.  Every morning, soon after my eyes open, my hand reaches for…

May 7, 2012
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What’s in an app name?

Funny things happen when I tell someone the name of our latest app. Some furrow their brow in Dubya-esque confusion, others more subtly shift their weight and cluck their tongue, and once…

April 8, 2012
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The easy way to prototype your Windows 8 app idea

It’s no surprise to hear that technical talent is in short supply, especially here in New York City, and even more so in the solar-hot mobile space. However, what there…

April 7, 2012
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Don’t Read TechCrunch

So you want to keep up to date technology news?  That’s great, here’s my number one tip: Don’t read TechCrunch.

March 6, 2012
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Dear Standard & Poor’s, will the beatings ever stop?

“There’s an old saying in Tennessee – I know it’s in Texas, probably in Tennessee – that says, fool me once, shame on – shame on you.  Fool me –…

August 8, 2011

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