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Articles about App Marketing and Business Trends

Posts in App Marketing and Business Trends

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Introducing the App Analytics Architect: An AI Powered tool for Analytics Tracking and Planning

We’re thrilled to announce the newest addition to the BlueLabel AI Toolbox: the App Analytics Architect. This innovative tool is not just a new product—it’s a revolution in app analytics…

November 16, 2023
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Sustainability Alone Won’t Sell Your Product—It Needs a Helping Hand

Sustainability is good for the planet and our collective future. Indeed, for many, acting sustainably is a form of ethical behavior that should guide daily decisions.  In response, brands seek…

July 11, 2023
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Building a Great Product Often Means Instilling a Habit in Users, but Is It Ethical?

Successfully growing a digital product often means instilling a behavioral pattern in your users where your product becomes a habit. We know this word’s meaning is purely contextual as there’s…

March 16, 2023
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Ethical Pricing: It Pays Off in the Long Run

We all love great deals and last-minute sales. What we don’t like is feeling cheated after a purchase. Unfortunately, some companies employ sneaky methods to increase their revenue in the…

March 3, 2023
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What Happens When You Make It Free? How the Price of Zero Affects Users

In the real world, very few of the many systems that influence commerce are linear, given enough time; and once a zero comes into the mix (like when you make…

February 10, 2023
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7 Pros and Cons of a Peer-to-Peer (P2P) Payment Network

Popularized by apps like Venmo, PayPal, and CashApp, P2P payments let people quickly send funds while keeping sensitive details hidden. In an increasingly digital world where virtual realities like the…

January 4, 2023
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How Much Does it Cost to Make an App in 2023?

You’ve probably noticed when researching, “How much does it cost to make an app?” that figures can vary drastically, if you can find a number at all. Pricing out an…

December 19, 2022
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What is Technical Debt & How to Address It

In a fast-paced, competitive, and dynamic tech world, it can be easy to cut corners by focusing on speed over quality.  Being a ‘first mover’ can be alluring for the…

November 16, 2022
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How To Find A Developer To Build Your App In 2022

Finding a developer to build your app in 2022 is a broad idea that ultimately requires a collection of different skillsets relative to the scope of a project. Every app…

April 7, 2022
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3 Steps To Understand An App Development Proposal

Many of us will face a scenario at some point in our lives where we will have no idea how to assess the value of a product or service because…

March 31, 2022
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How To Respond To (Good and Bad) App Store Reviews

We all know that app store ratings and app reviews can play a major role in an app’s success. Research indicates consumers generally trust online reviews. Thus, whether or not…

March 29, 2022
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5 Tips To Manage Your App Store Reviews

Responding to user reviews your app generates on the app stores, among other places, is a necessary part of owning a digital product and knowing how to respond appropriately will…

February 17, 2022
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The Best Way to Prioritize Tasks For App Development

Updated on 02/15/22 If you are about to embark on a mobile project, get ready to hear the term “prioritization” thrown at you endlessly – if you’re new to digital…

February 15, 2022
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Webinar: How to Build An App Like Starbucks Without Starbucks Money

The Starbucks app stands out among just about every app in the food and drink category with stellar performance figures across the board – many would like to build an…

December 14, 2021
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App Analytics Stacks & Their Importance

Helping businesses to understand user behavior is the main purpose of analytics stacks used for all kinds of digital products such as mobile apps – everywhere a user touches their…

December 9, 2021
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How To Make Sure Your App is HIPAA Compliant? (Experts Advice)

Whether you’re looking to build an Android or iOS device, HIPAA compliance in mobile apps is increasingly important as medical services happen over remote programs. Let’s have a look at…

November 24, 2021
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What Is ASO & How To Use It To Increase App Downloads

One of the quintessential parts of having an app or website that you want people to find and use is, well, making sure they can find it – you can’t…

November 22, 2021
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The 10 Steps to Launching an App: A Marketing Guide

As we head towards 2022, the market for apps continues to grow and shows no signs of slowing down – as such, there’s plenty of folks looking for guidance on…

November 10, 2021
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What Lower App Store Fees From Apple & Google Mean For Business

We could say that lower fees mean better margins and be done with it and to some, this new push from Apple and Google to reduce their reduced app store…

November 4, 2021
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What Are Good Conversion Rate Benchmarks For A Digital Product?

Every app has a different goal: for some, it’s to entertain while others sell physical products or a subscription to some service – understanding performance and impact against conversion rate…

October 22, 2021

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